You’ve probably seen them all over the place. They’re the new commercials from Apple Computer, touting the benefits of owning a Macintosh over a generic “PC”. There are six of them, and each highlights some benefit the Macs have, for example, the lack of thousands of viruses, or the easy connections to electronic devices.
The two actors are great. The Mac is depicted as young and hip by actor Justin Long, while the PC is portrayed as an older suit by John Hodgman. They each bring charm to the roles that might otherwise have come across as either whiney or defensive.
I’ve enjoyed them immensely (but then, I would), and the new Get A Mac campaign (which replaces the “Switch” campaign) has some great information (even if the tone is a little supercilious).