Open letter to TiVo and its advertisers

Dear TiVo:

I love my TiVo.

I also enjoy supporting TiVo and the TiVo advertisers by watching the various extended ads that often show up.

This was the case tonight, when my TiVo showed an “Exclusive Preview-24 Season Finale!” line, and selecting it offered me “an extended sneak preview of the 24 two-hour Season Finale event”, presented by Sprint.

Imagine my disappointment when instead of a “sneak preview”, we instead were treated to two minutes of flashbacks and recaps.

I was so disappointed that I didn’t even bother watching the Sprint ads themselves, and took time to write to you expressing my displeasure.

Please explain to Sprint and any other advertisers who may want to do something similar that it’s important they live up to their promises, or people like me will look askance at their advertising attempts.